Performance Marketing Insider

The government of Iran is pissed about lots of things. It usually has something to do with the United States or Israel, or occasionally just women’s hair. Who knows what that crazy Guardian Council is up to on a daily basis? Well, it seems that Death to America has been replaced with “Death to Google” [...]

When Brian Weiss was killed on May 10th, Performance Marketing Insider received information from reliable sources  in the industry that pointed to one thing: that Russian organized crime was involved in his death.  While at first we incorrectly reported within hours that a Russian hitman had killed him, it seems that the general story is [...]

Lately there has been more and more insight into the death of SEO Rankings. While the SEO has been reeling from the Panda and Penguin updates from Google, it seems that even without that, what are “real” search rankings are changing daily. The idea that you can “rank” higher than your competitor by link building [...]

Turns out that a lot of people don’t click on banner advertising anymore. We already know about “banner blindness” which is occurring at greater rates, but what other reasons are banner ads sucking?  Turns out there are a lot of reasons that people don’t click on banner ads including:
31% are worried that their internet behavior [...]

As their IPO launches, it seems that Facebook is being sued for $15 Billion for improper user tracking. Basically, the suit claims that Facebook invaded privacy by tracking users, whether they were logged into Facebook or not.
The suit, filed in the Federal Court in California, combined 21 total cases from around the Country. This figure [...]

ADOTAS – General Motors‘ announcement yesterday that it was pulling its $10 million Facebook advertising budget came at a choice time — mere days before the world’s largest social network was expected to go public — and it’s prompted quite a bit of chatter about what that says about the true value of Facebook, and [...]

If you didn’t hear General Motors has decided to stop working with Facebook as it “just didn’t work” according to the brand. It’s a huge blow to Facebook’s IPO when major companies are starting to leave Facebook.
Well, the glowing folks at Greenlight Digital, who have released several studies that don’t bode well for Facebook, are [...]

Murray Newlands of Performance Marketing Insider sat down with Aaron Hales of Lattice Media, a UK based luxury performance and affiliate marketing company. Aaron was kind enough to talk to us while flying his private jet to Singapore, and gave us a lot of information about what they are doing in introducing Luxury brands to [...]

ADOTAS – Pocket-dials and accidental clicks account for the majority of calls businesses receive directly from mobile display ads, according to a report from online and mobile ad company Marchex. In its new MPULSE report, the company (which provides technology designed to block spam calls and exceptionally short calls) looked at 200,000 inbound phone calls [...]

WordStream has released an interesting InfoGraphic that shows how Facebook’s advertising services compared up to Googles enormous Display Network. If you didn’t know, the Display Network for Google is a Goliath and has properties like YouTube, Gmail, Bogger and of course Google itself. Is it possible that Facebook which is much smaller in perspective, doesn’t [...]

Interesting poll from the pollin’ folks at the Associated Press and CNBC: It shows that most Americans really don’t give a hooey about Facebook and in fact, almost half of the people think that Facebook will be gone over time.
Not that Facebook or Zuck really care, because they are about to go public and make [...]

Since the infamous Panda update, and now the Penguin attack, all sorts of marketers are running scared worried another animal-inspired update will come out and eat them. Well, if you didn’t know, Matt “Alligator” Cutts is the Chief C*ck Blocker at Google, and his job is to make sure nothing gets past Google’s quality filters. [...]

PMI-TV interviews John Rampton of PPC.org reveals what is how with Google PPC and how you can use remarketing to increase your ROI. It’s a great way to ensure that your campaign is profitable and that you are making the most of every consumer. According to Google: Remarketing is a feature that lets you reach [...]

Last week Epic (fka Azoogle) confirmed with Performance Marketing Insider that they were indeed closing down, unable to pay their publishers and affiliates. This would be the biggest failure of an affiliate network since COPEAC’s demise, leaving many people in the industry wondering what network would be next. Many affiliates are rightly concerned that these [...]